Atlas Valley Country Club

The Atlas Valley Country Club is over 100 years old.

That’s something you do not hear much anymore. A local business that has persevered for over a century. On the centennial anniversary of the club, they decided to go big with a complete re-brand but that was just a start.

However, eliminating 100 years’ worth of branding reputation was not an option for Atlas Valley. The new brand had to encompass the old brand within it, add a contemporary feel while maintaining the club heritage. The new brand was just part of this project. It also included a new website, a continuation of the brand online.

Atlas Valley Country Club has since filled their pro shop with merchandise bearing the new logo with smashing success!